Commerce Control
Executive Overview
Commerce Control is a highly opinionated, keyboard-first admin operating system built for high-volume D2C operators who find traditional platforms too slow.
DECISION_LOG //
D2C brands running multiple stores needed a unified command center for products, orders, customers, and analytics — without the recurring per-sale fees and template limitations of Shopify or WooCommerce.
Engineering Approach
We designed a luxury black & gold admin panel with Convex real-time backend — complete with a dual selling model (Direct + Instagram), multi-store switching, role-based access, coupon engine, staff management, and a command palette for power users.
System Architecture
An event-driven architecture designed for high-throughput inventory mutations and real-time operational visibility.
Engineering Challenges
Multi-tenant Data Leakage
Ensuring staff could only access data for the specific stores they were assigned to. Solved via a row-level security (RLS) model enforced deeply in the ORM.
Keyboard Navigation
Implementing a global Command Palette (CMD+K) that could deeply link to specific orders or products, requiring a highly optimized client-side search index.
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